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The New Footstock Ambassador

August 17, 2020
Footstock Team

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The New Footstock Ambassador

Footstock Players,

We are beyond proud to announce that your Footstock ambassador for the 20/21 season is the one, the only, the unbelievable Chris Kamara.

The former player and manager, who has become a household name through his hilarious, off-the-wall punditry, will be the face and voice of Footstock for a full year, covering the entirety of the 20/21 season as well as the Euros next summer.


So, what will this partnership involve?

The talkSPORT Campaign 📻

Kammy will be the voice of Footstock’s talkSport campaign, which kicks off just before the new season gets underway. You can expect to hear him introducing the concept of Footstock to the masses with his trademark comedy and enthusiasm, with a £100k freeroll plug included too.

There are more talkSPORT campaigns planned for other key phases across the season too – all of which will be voiced by Kammy.


Premium Video Content 📹

We’ve got plenty of filming time with Kammy, which we’re taking full advantage of. You can expect some hilarious ads featuring the man himself coming over the next month or so. In fact, filming starts on Wednesday!


Social Media Promo #️⃣

Kammy’s 1.7m Twitter followers are soon going to know all about Footstock.

Aside from frequent tweets, Kammy will be providing regular off-the-cuff videos, Q&As through the Official Footstock Twitter, a Reddit AMA and even a Footstock Twitter Takeover. We’d better brace ourselves!


A Weekly Article ✍️

Hosted on the Official Footstock Blog, Kammy will be penning a weekly article that outlines his thoughts on the Gameweek ahead. This isn’t just any insight; this is insight from one of the most well known football pundits in the world. Every single gameweek, just for you guys.


Full Image Rights 📸

We’ve already completed a branded photoshoot with Kammy, and you can expect to see him popping up everywhere. Whether it’s a banner on WhoScored or his face across our Homepage, Kammy is going to be repping Footstock across the digital sphere for a whole year.


A Weekly “Beat Kammy” Freeroll 🤑

Oh yes – Kammy isn’t just representing Footstock, he’s playing it too.

Every Premier League gameweek, we’ll be hosting a “Beat Kammy” freeroll, giving you the chance to go up against Kammy in a fantasy contest. Can you topple a real ex-manager?


Tutorial Voiceover and Podcast Stings 🎧

“Kammy here. You’re listening to the Official Footstock Podcast!”

Aside from podcast stings like the one above, Kammy will also provide the voiceover for our flagship tutorial video, introducing the fundamentals of Footstock in a fun and engaging way.


PR and Interviews 🎤

Lastly, we’ve set aside hours of media time across the partnership to take full advantage of Kammy’s huge popularity. That means press interviews dedicated to spreading the Footstock word across the UK’s sporting media.

Kammy has played over 800 professional games and steered Bradford City to a promotion-winning season in 1996 as a manager.

He’s thrilled to be joining the Footstock team, saying “I can’t wait to test my competitive spirit on the platform and work with the Footstock team to entertain our loyal and growing userbase.”

Suffice to say, we can’t wait either. It’s no exaggeration to say that Kammy was always our number one choice when it came to finding a brand ambassador that not only shares Footstock’s thirst for fun and our love of football, but who also understands the importance of our values and our community.

Footstock users, watch this space. The future of the platform is more believable than ever.