How Do You Value Your Footstock Collection?

March 4, 2020


How Do You Value Your Footstock Collection?

As anyone who keeps an eye on their displayed Collection Value will notice, the figure can fluctuate quite significantly as the maximum sell prices on player cards moves up and down. Over the last 6-8 weeks especially, there seems to have been more significant movement due to player prices being negatively impacted with large volumes of Pack purchases from the Footstock Shop. This, of course, was largely triggered by people trying to land some of the new additions from the January transfer window.

Since the Shop was closed in mid February to allow Packs to be reconfigured, we’ve seen player card prices gradually creep up, meaning the Collection Value on show has increased again. But is this the best way of assessing your current value?

I’ve taken a look at the current top 30 players on the market, in order of Category/PPG, to see how their perceived value varies depending on which method you use to assess them.

(All values correct as of 3rd March AM)

The Selling Market

This is the way most Footstock users will value their Collection, at least initially anyway. After all, it’s the figure that’s shown at the top of the main Collection page. This is basically the amount you would get if you sold all of your cards for the current ‘Sell this card’ price. Using Traore as an example, this would be the £13.27 displayed on the card.

If you just owned one card for each of the current top 30 players, your Collection value using this method of calculation would be £217.67, with an average card price of £7.26.

The Buying Market

Another way of looking at how you could value the same collection of the top 30 players is to see how much it would cost you to buy those players on the market straight away at the ‘Buy this card’ price. This is the other extreme, as it is the most you would have to pay to buy all of the cards immediately. Using Traore as an example again, his buy price at the time of writing is £14.80 – 11.5% higher than his sell price.

When looking at this method of valuation, the combined cost of the top 30 players comes in at £249.35, with an average price of £8.31.

The Recent Market

The two above examples show the two ends of the scale in terms of instantly selling/buying player cards. The third option of putting a precise monetary value on your Collection with the data we have available is to use the Last Card Deal price. As the name suggests, this is the price the last deal went through at on the market. Looking again to Traore, this stands at £13.30 – 0.2% higher than the sell price & 10.1% lower than the buy price.

For the top 30 cards, the total values would come at £239.72, with an average of £7.99.

Totals and Averages Analysis

Comparing the totals and averages for the three different valuation options shows how different the perceived value of the Collection could be if you just used the specific monetary value assigned to cards.

For the overall totals, there is a difference of 14.6% between the Sell Price & Buy Price for the top 30 cards.

Assuming you were a new user who was the most recent buyer for the cards, you would have spent £239.72, but the displayed Collection value would show as £217.67, which implies that you’re 9% down.

However, comparing that £239.72 to the Buy Price would mean you’d have to spend 4% more to get the same cards, which would indicate you’re technically in profit.

All of the above methods of Collection Value work to giving a precise figure for the cards you hold, with each having their own merits & flaws as they show the extremes of the market and don’t consider the fact that you’re able utilise the order books to attempt to buy/sell at prices dictated by you.

Looking just at the displayed £ figures for each card doesn’t paint the full picture of Collection Value though…

Intrinsic Collection Value

One thing I’ve tried to get away from is looking at my Collection Value as the be all and end all of assessing my Footstock portfolio. That’s because a card’s value stretches beyond its monetary value.

When you purchase a card, in most instances you’re not buying that card with the sole purpose of selling it on for a profit. It’ll be to use in Footstock Tournaments, Roulette or Raffles, and this is where the additional value comes in to play.

Take Bruno Fernandes as an example for Tournament value. With him being a new addition to the platform in January, there’s a limited supply of cards in circulation, to the extent that it currently isn’t possible to purchase him on the market, as nobody has a card listed.

For anyone who is lucky enough to be sitting on a Fernandes, they could sell the card for the current price of £40 – £11.90 more than the next most valuable card (TAA), but then they can’t use it in a tournament. That’s where the unseen value is lost.

Here’s the result of the recent Pro tournament for the Man Utd v Watford match. Notice anything about the winners?

The 3 entries who finished in the money were the only 3 to use Bruno Fernandes in this tournament. That £40 that the card could be sold for pales in comparison to the £120 of winnings that the card made a huge contribution towards for first place.

Looking towards the other end of the market for additional value, James McArthur (Buy £1.82, Sell £1.31), recently won a 32 Player Roulette tournament, winning cards to the value of just under £30 in the process. There’s plenty of other players available for under £2 that are good options for Roulette, so again, the value of these cheap cards can be a lot more than the price you could buy or sell them for.

Similarly, going even further down the market for Raffle options provides even more potential value. There are a lot of cards available to buy for less than £0.50 which provide hundreds of entries to the daily/weekly Raffle draws. The Raffles have always been part of my focus due to the fantastic prizes that are on offer, but the revamped Raffles are even better with huge bundles of prizes available.

In the below example, 4,400 tickets have won 4 free stat roulette entries, £4 worth of Beginner tournament vouchers and a £5 Amateur tournament voucher – by digging around on the market, those 4,400 tickets could be obtained by spending around £2, even when using the displayed Buy This Card price.


As long as the figure shown at the top of the Collection page is in place & uses the combined Sell This Card values, people are always going to look at this as the first, and potentially only, indicator of their Collection Value. This is fine as long as we also consider that this figure will fluctuate on an hourly basis as sales go through and new bids are placed on the market.

With the additional benefits that can come from cards though, looking purely at this figure won’t really give a true reflection on what the Collection is worth. You don’t want to be the person who sells Bruno Fernandes and then gets demolished in a tournament by the person who bought him!


A member since launch, FPLGreenArrow was initially more of a lurker, though eventually caught the Footstock bug big time. He can regularly be seen finishing just outside the money in tournaments!